Massachusetts Avenue Project’s mission is to nurture the growth of a sustainable and equitable community food system to promote local economic opportunities, access to affordable, nutritious food and social change education. The purpose of the Growing Green Mobile Market is to serve areas of Buffalo where access to healthy, affordable and fresh food is limited. The Mobile Market provides produce, grown at MAP and local partner farms, to neighborhoods that lack adequate access to fresh fruits and vegetables. The Mobile Market accepts cash, SNAP benefits (food stamps), WIC Farmers’ Market Nutrition Program checks, and serves as a vehicle for community nutrition education and food justice awareness.
The Growing Green Mobile Market is stocked with a variety of seasonal fruits, vegetables, and eggs. Naturally grown or certified organic produce is stocked whenever possible. Prices are generally lower than local grocery stores. The Double Up Food Bucks program allows SNAP recipients to maximize their purchases even further. Clear signage allows customers to easily navigate the various subsistence programs accepted at the Mobile Market.
The Mobile Market operates from June to November for 3+ hours at a time, rain or shine, in daylight hours. Operation schedule is mutually determined between the host and Mobile Market.
The Mobile Market truck is a 16-foot, brightly-colored, refrigerated box truck. Market operations require a clear space to park with street visibility. The vehicle must be parked on private property and MAP cannot operate in the public right-of-way. Optimal operations occur in close proximity to the vehicle, consuming a space the size of 2-3 parking spaces or about 400-600 square feet in total. Alongside the Mobile Market truck, MAP sets up ~3 banquet tables and a canopy. Configuration depends on the site and arrangements are flexible.
Recipes, food samples, nutrition information and customer surveys are all part of the Mobile Market program. MAP partners with Eat Smart New York to bring nutritionists to Mobile Market locations. MAP sends weekly emails containing cooking and nutrition information to anyone who signs up online.
Weekly operation is ideal to establish a viable customer base. Event-based or monthly visitations are also an option. MAP suggests community partners choose a schedule that complements your facility’s programs, including youth activities, senior services, community meetings and neighborhood events.
Outreach and promotion-related communication duties are shared by MAP and the community partner. Details, outlined on the following page, include but are not limited to posting signage, social media announcements, and flyer distribution.
For Mobile Market updates, follow MAP social media posts tagged #FoodThatMoves!
2018 Mobile Market program schedule
February 20 - Application released to the public
March 9 - Partner applications due
March 12-23 - Site visits
March 26-30 - Partner notifications
April 2 - Mobile Market schedule announcement to the public
June-November - Mobile Market operations
December - Season review, survey & reporting
Download the 2018 application HERE.
The Mobile Market would not be possible without these generous supporters:
Oles Family Farm in Alden, NY
Empire State Development Corporation Low-Income Investment Fund
New York State Ag and Markets Fresh Connect
Farmers Market Coalition
Five Star Bank