Mobile Market


Massachusetts Avenue Project’s mission is to nurture the growth of a sustainable and equitable community food system to promote local economic opportunities, access to affordable, nutritious food and social change education. The purpose of the Growing Green Mobile Market is to serve areas of Buffalo where access to healthy, affordable and fresh food is limited or non-existent. The Mobile Market brings produce, grown at MAP’s urban farm and local partner farms, to the people. The Mobile Market also serves as a catalyst for community nutrition education and promotes food equity awareness.

The Mobile Market is stocked with a variety of seasonal fruits, vegetables, and eggs. Naturally grown[1] or certified organic produce is stocked whenever possible. Prices are generally lower than local grocery stores. The Mobile Market accepts SNAP (formerly Food Stamps), Double Up Food Bucks[2], Farmers Market Nutrition Program checks, WIC checks, cash, and credit cards. MAP also offers a cash incentive program using an application called Credibles as a payment type. Clear signage allows customers to easily navigate the various assistance programs accepted at the Mobile Market.

The Mobile Market operates from June to November, rain or shine, in daylight hours.[3] The operation schedule is mutually determined between MAP and the Community Partner.

The Mobile Market truck is a 16-foot refrigerated box truck. Market operations require a clear space to park with street visibility. The vehicle must be parked on private property and cannot conduct business in the public right-of-way. Optimal operations occur in proximity to the vehicle, utilizing a space the size of 2-3 parking spaces or about 400-600 square feet in total. We are able to set up on grass or pavement. Alongside the Mobile Market truck, MAP sets up ?3 banquet tables and a canopy. Configuration depends on the site and arrangements are flexible.

Recipes, food samples, nutrition information and customer surveys are all part of the Mobile Market program. MAP partners with Eat Smart New York[4] to bring nutritionists to Mobile Market locations. MAP sends weekly emails containing cooking and nutrition information to anyone who signs up online. Paper copies of the weekly email are available upon request.

Weekly or monthly operation is ideal to establish a viable customer base. Event-based and seasonal visits are also an option and serve as a way to try out a new service in your community. MAP suggests partners choose a schedule that complements your facility’s programs, including youth activities, senior services, community meetings and neighborhood events.

We bring plenty of fresh produce and supporting knowledge but count on our partners to gather community members. The community partner is responsible for managing promotion-related communication duties. This includes but is not limited to posting signage, social media announcements, and flyer distribution.

[1] Naturally grown is defined, by MAP, as produce grown utilizing environmentally responsible methods that do not employ any chemicals or pesticides. All of MAP’s produce is naturally grown.
[2] Double Up Food Bucks is a SNAP-based incentive program, managed by Field and Fork Network. Approval of sites is pending.
[3] Lightening and/or high winds may inhibit safety.
[4] Eat Smart New York is a SNAP education program managed by Cornell Cooperative Extension and funded by the Office of Temporary and Disability Assistance. Approval of site visitations for 2018 is pending.

For Mobile Market updates, follow MAP social media posts tagged #FoodThatMoves!



2019 Mobile Market Program Details

Submit your application to host the Mobile Market in 2019!

Download the application HERE.

February 15 - Community Partner Application Released
March 1 - Partner applications due
March 4-8 - Site visits
March 18-22 - Partner notifications
April 2 - Mobile Market schedule announcement to the public
June-November - Mobile Market operations
December - Season review, survey & reporting

The Mobile Market would not be possible without these generous supporters:

Empire State Development Corporation Low-Income Investment Fund

Farmers Market Coalition

Five Star Bank

M&T Bank

New York State Ag and Markets Fresh Connect

Oles Family Farm in Alden, NY

United States Department of Agriculture

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